Transana Basic is designed for researchers with video and audio data who need affordable but powerful software to help them perform in-depth analysis. Analyze individual media files with one transcript at a time, and produce a variety of useful reports. Transcription and time-coding is fast and easy with keyboard shortcuts.  Clip creation lets you clip, code, categorize and connect related pieces of media. You can take copious research notes and record analytic memos directly within Transana. This version of Transana is aimed primarily at students and novice researchers who need to analyze straight-forward media data.

USD $170*

(Students who submit proof of current student status may purchase a non-upgradable copy of Transana Basic for their own personal use for $85.  Please scroll down to the bottom of this page for more information.)

* Bulk purchase discounts are available.


Import and analyze media data (audio and video) into Episodes with Transcripts

Capture still images from video data in Transcripts
Manage and analyze extremely large collections of media data
Code and categorize media clips
Explore coded data from a variety of perspectives with sophisticated reports and analytic tools
Transana Basic makes a variety of analytical approaches easy to carry out on your media data


Create and expand thematic Collections

Nest thematic Collections in existing Collections as deeply as you like

Select portions of media files to place in Collections


Create and expand a flexible coding scheme

Apply codes to portions of media files

Create temporary groups of data items based on Coding

Transana Basic provides essential writing tools:

Notes for all supported data types, facilitating keeping Analytic Memos

Notes Browser Tool – facilitates the review and comparison of Notes

Notes Reports

Transana Basic supports data transfer:

Copy complete Transana databases to new databases or to Transana on different computers using Transana-XML format

Back up your Transana databases to protect against computer disasters using Transana-XML format

Transana Basic has a complete on-line Tutorial and built-in Manual
Transcribe, segment, categorize, and code any quantity of media data

Automated transcription is available
Transcripts are not required for working with media data in Transana

Define Transcription Shortcuts, blocks of text such as speaker names or frequently repeated terms or phrases, which can be inserted with an easy key combination

Convert media files from many unsupported formats using Transana’s Media Conversion Tool
Locate media Clips in context
Review thematically similar media segments using Transana’s Play All Clips feature
Transana Basic offers a rich range of analytic tools and reports:

Library Report – A text-based report about source data files

Episode Report – A text-based report about how source media data has been used analytically

Episode Keyword Map – A graphical report that shows coding for source media files

Collection Report – A text-based report about analytic data gathered into a Collection, regardless of source

Collection Keyword Map – A graphical report that shows coding for media data gathered into a Collection, regardless of source

Search Tool – Gather data items together based on the coding and categorization that has been applied

Transana Basic provides international language support:

Support for data in most left-to-right languages with prompts in English, German, Spanish, French, Italian, Swedish, and Chinese – Simplified

Support for data in some right-to-left languages with prompts in Arabic (Windows only)

Transana Basic for Students

Students who pay for Transana with their own funds to do their own research can purchase a non-upgradable version of Transana Basic for USD $85 using a credit or debit card.

Using the button below, please email proof of your current student status to receive your transaction code. A photo of your dated student ID card or a pdf of a letter showing your current student registration is fine.

Instructors who want to use Transana Basic for Students to teach qualitative research methods in a course can contact us for a class transaction code that each student can use to purchase Transana at the discount price of $85.

Zephyr is Transana’s Vice President for Knocking Stuff on the Floor. She energetically contributes to every meeting, and often attempts to help with software development, all four paws on the keyboard.