About Transana

Introduction To Transana ScreenCast

Click this image to watch the Transana Overview video


  • Transana offers the most sophisticated tools available for the qualitative analysis of text, still image, audio, and video data. Work with the data you want the way you want, using your qualitative methodology of choice.
  • You can import text documents into Transana.
    • You can select portions of your text document
    • You can assign analytic meaning to these sections of text through categorization, coding, or both.
  • You can import online survey data in spreadsheet form into Transana for further qualitative analysis.
    • You can select categorical questions for automatic coding during import.
    • Transana creates a Document for each participant, a Collection for each question, and a Quote for each response by each participant.
    • This maximizes your analytic power and allows you the flexibility to review your data in different ways to meet different analytic needs.
  • You can import still images directly into Transana or create screen capture images from your video data.
    • You can resize and crop the images to emphasize portions of the image
    • You can categorize the images, and you can code them as a whole
    • You can code your images in detail using coding shapes.
    • You can embed images (including coding) in Documents and Transcripts.

  • You can analyze audio and video data in Transana.
    • You can easily and flexibly transcribe your media files in Transana.
    • Transcription can be linked to media files, making it easy to find sections of media data based on text and easier to understand overlapping or understand difficult media that has been teased apart during transcription.
    • You can select portions of your media data, along with the matching portions of transcripts if appropriate, and assign analytic meaning to these sections through categorization, coding, or both.

    • NOTE: Transana does NOT automatically produce transcripts using voice recognition. However, users report success in listening to their media data and dictating what they hear into their voice recognition software within Transana.
  • You can begin your analytic write-up in Transana. You can even drop hyperlinks to critical data items and analytic memos to document your conclusions and keep you as close as possible to your original data.
  • Transana provides two ways of indicating the analytic significance of your data segments, categorization and coding. You can leverage these complimentary analytic systems in powerful ways as you work to make sense of your qualitative data.
  • Transana’s graphical and text-based reports are highly flexible and customizable, allowing you to explore analytic relationships in your data and preserve your insights in a variety of different ways designed to meet different analytic needs.
  • Transana’s search tool allows you to explore connections in your coding even further.

  • Transana has particularly powerful tools for analyzing video and audio data that allow you to work with complex media data and explore every bit of meaning in your media data.
    • Convert media files to an analysis-friendly format within Transana
    • Display multiple synchronized video files simultaneously
    • Display multiple simultaneous transcripts to aid powerfully layered, nuanced analysis
  • The Multiuser version of Transana pioneered the concept of collaborative data sharing in qualitative analysis tools back in 2002. The multiuser version allows multiple researchers to work on the same data at the same time, even from different locations. Users can see each other’s changes to the data set in real time. And the introduction of the Transana Cloud Service in 2014 makes using these features easier.